You can purchase the Guild Name Change service in World of Warcraft. The Guild Name Change service can only be initiated by a Guild Master character through the in-game shop.

As previously announced, Guild Realm Transfer and Guild Faction Change services have been retired on July 22, 2024. Guild Name Change service will still be available for purchase.

Note: Guild services are subject to any applicable taxes, and can take up to 72 hours to complete.

Eligibility & Limitations

  • WoW Classic Era and WoW Classic Progression characters are not eligible for Guild Services.
  • Following a Guild Name Change, your guild's old name may be unavailable on the realm for 90 days.
  • The Guild Master must hold that rank for a minimum of seven days before initiating a Guild Service.
  • The guild must have more than one member.
  • You cannot purchase a new guild service if you have used a guild or a personal character service (such as an individual character transfer) within the last 30 days.